Social Media (Part 2) : Evolution of Politics

             

Social Media has been a game changer these following years and it also changes the way people receive updates on politics. Don't believe me? I'll be giving you 5 different ways how social media made things easier and less boring for all readers to be updated. The first method is by direct contact with voters. Social media tools such as Instagram, Facebook, Twitter, YouTube etc allow politicians to speak directly to voters without spending a dime. Using those social media allows politicians to circumvent the traditional method of reaching voters through paid or earned media. 

 Method number 2 is advertising without paying for advertising. It has become fairly common for political campaigns to produce commercials and publish them for free on YouTube instead of, or in addition to, paying for time on television or the radio. Often times, journalists covering campaigns will write about these YouTube ads, essentially broadcasting their message to a wider audience at cost to the politicians. This just made it so much easier for us that we get updated  to all the news just by pressing a specific link.

Method number 3 is by making it viral. Twitter and Instagram have become instrumental in organizing campaigns. They allow like-minded voters and activist to easily show share news and information such as campaign events with each other. Donald Trump used Twitter heavily in his 2016 presidental campaign.

 The 4th method is by tailoring the message to the audience. Political campaigns can tap into a wealth of information or analytics  about the people who are following them on social media and customize their messages based on selected demographics. In other words, a campaign may find one message appropriate for voters under 30 years old will not be as effective with over 60 years old.

Last but not least is by fundraising. Some campaigns have used so-called "money bombs" to raise large amounts of cash in a short period of time. Money bombs are typically 24-hour periods in which candidates press their supporters to donate money. They use social media such as Twitter and Facebook to get the word out and often tie these money bombs to specific controversies that emerge during campaigns. The popular libertarian Ron Paul, who ran president in 2008, has orchested some of the most succesful money bomb fundraising campaigns.

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